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Spring not too far behind for Reid Hoffman
Reid Hoffman may not be a household name like Mark Zuckerberg, but one day, it will surely become a name to be reckoned with. Hoffman founded LinkedIn in December 2002 and on May 5, 2003, it was a full-fledged social networking entity designed exclusively for business professionals. With more than 135 million registered users today from 200 countries not to mention several million a day who troll the pages of LinkedIn for one reason or another that is always related to business, the company has successfully emerged as a niche player in the social media arena. LinkedIn is currently available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish.
Building your Company Page on LinkedIn
It is universal knowledge that with a focus on business professionals as individuals who contribute to society in more ways than one, LinkedIn addresses a rather specific segment of the social media spectrum. It is still not common knowledge, however, that it is possible to build what can be best described as a company page on LinkedIn. Here is what you need to do. Once you have completed building your personal profile on the website, you are allowed to build a company page of sorts where the entire focus is not on you but on the organization you either own or serve. Here are the headings and edit boxes you will need to complete in order to activate the page plus a few pointers on what you should and should not include which we have provided for your convenience.
Company Description
Create a brief overview of the company that is original and has not been used elsewhere.
Logo of the company
Use your corporate logo and try to remain consistent to achieve brand equity.
Company Specialties
What are the special services and products offered by your company?
Company Blog RSS Feed
Mention the vital stats about your blog and RSS feeds here if your website happens to provide them.
Product to be featured on the page
This is a tad tricky. We recommend that you mention your entire master product category here.
Image of the Product
You will need to upload this to your LinkedIn company page.
Description of the product
A few lines which feature a brief keyword rich description of your master product category will come in handy especially in LinkedIn searches.
Product services and features
This is an extension of the above.
Special promotion (if any)
If you don't have a promotion in effect at the time of building your LinkedIn company page, design one exclusively for your LinkedIn company page.
YouTube video link
Provide a link not to a specific YouTube video but to your YouTube Channel Page.
Contact us
This is where you can provide your contact information.
Google has been indexing LinkedIn profiles for some time and therefore it is quite likely that your company page will also be indexed once it is set up correctly. The scope and depth of the LinkedIn company page may not be as extensive or evident as Facebook or Google+ which was launched recently. However, given the fact that LinkedIn features several mature platforms such as LinkedIn Answers, LinkedIn Groups and LinkedIn jobs, it is quite likely that the LinkedIn company page will generate highly targeted traffic not only to your profile but also to your flagship property on the Internet.
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