Beyond Google Analytics - New Pathways to Web Analytics

Today's online space is literally flooded with products and services which offer a wide gamut of solutions to help your Internet venture not only to sustain current levels of revenue generation but also to grow steadily. Analytics is a significant constituent of this class of dynamic applications most of which are configured as hosted applications and tend to reside on the servers of service providers. When we speak of analytics software, Google still leads the pack with its Google Analytics solution. Regarded as one of Google's most popular services of the free variety, Google Analytics has indeed come a long way from the fledgling days of Urchin Software. Considering the fact that Google has chosen not to charge for the service, it continues to remain a genuine bargain at twice the free price. Live2Support also provides you with a full spectrum of analytics services including comprehensive multi-level visitor tracking, IP detection, referrer URL, geo location and other features all of which have been bundled with our live chat software subscription. Having said that, it is always a good idea to learn more about other players and why they are popular Google Analytics not withstanding. We introduce you here to two such hosted analytics applications which we believe offer a few unique and innovative features and may be worthy of further investigation from your end.

Reinvigorate Web Analytics

Reinvigorate is a reasonably popular web analytics solution which is both comprehensive and easy to use. The hosted application comes with several innovative features that keep a track record of visitor traffic on your website or portal. Like all other hosted analytics applications, reinvigorate also works in real time. The similarity, however, ends here.

Reinvigorate deploys advanced algorithms which track every visitor click on your website in addition to providing you with cumulative data. This is made possible through the use of a heat map which is applied as an overlay to your base analytics page. Reinvigorate also features an in-built application called Snoop which channelizes active user analytics to your desktop. The application features a configuration option which notifies you of page views, online purchases, user registrations, blog comments and much more. It showcases a content delivery network with 18 redundant points of presence around the world which help to reduce page load time much like how mirror sites work. You can first sign up for a free account to flavor the service and then graduate to the paid version if you like what you see.

Web Analytics from Kissmetrics:

Kissmetrics is an equally efficient and popular web analytics service. It monitors your website traffic and helps you to improve your user statistics. Like Reinvigorate, Kissmetrics also provides a wide range of applications to monitor the influx of visitors and prospective users of your website.

What makes Kissmetrics unique and desirable is its person-based web analytics capability. It maintains a record of a visitor's interaction, activities, number of visits to your website and attaches it to their profile on your Kissmetrics account. Unlike other analytics applications, Kissmetrics tracks individual visitors on your website. We do not believe this is an invasion of privacy because all the information cumulatively presented in the user profile is gathered from the visitor's activity on the website.

In contrast to Reinvigorates 14-day free trial, Kissmetrics offers you a 30-day trial to help you discover more accurately the potential of its applications. Like Reinvigorate, Kissmetrics also offers a facility to upgrade or downgrade your plan and cancel whenever you desire. This is also a month to month service and billing is done on a monthly basis.